Long before the rest of America queued up for trendy java, St. “The original Starbucks in Seattle was also a big deal in the second wave and is how we know what lattes and cappuccinos are.” This second wave brought about Starbucks in 1971 and other high-end coffeehouses, Dan says. Mud House coffee shop trumpets its Gateway City roots. He brought the European coffee culture to his Berkeley, California, shop, roasting high-quality beans in small batches and serving espresso to Americans who were ready for this new way of enjoying coffee. A native of Holland, Peet came to the United States after World War II and couldn’t stomach American-style coffee. Coffee’s second wave hit in the late 1960s, when Alfred Peet turned the industry on its head. The history of coffee in the United States is divided into three waves. Louis.” This type of coffee is what experts now call first-wave coffee. “By the 1930s,” Katie says, “using preroasted, preground, prepackaged coffee had become the norm for households and businesses in St. Many of them created unique ways of packaging their coff ee, such as a metal box meant to be reused as a cake tin or a dollhouse. Another, Dana Brown’s Safari Co ffee, marketed itself through the owner’s outlandish personality as he toured Africa hunting wild game. Blanke used representations of the legendary German demon Mephistopheles to sell its Faust brand of ground coff ee and advertised the convenience of an early instant co ffee, Blanke’s “Quick Cup” Fluid Coff ee, in 1900.

These early 20th-century businesses used interesting marketing strategies. Many others, though, eschewed such clean business practices: several were caught adding fillers such as chicory or sawdust to their co ffee.

A few of those brands were ahead of their time: Schotten employed the first female executive of a coffee company, and Hanley limited its workers to just eight hours of labor a day. Blanke Tea & Co ffee Company, and Safari. Louis’s historic coff ee brands were Schotten Coff ee, Old Judge Coff ee, Allen-Rethemeyer Co ffee, Hanley & Kinsella Coff ee and Spice Co., C.∿. Louis was known throughout the world as a coff ee capital,” says Katie Moon, with the Missouri History Museum.īlueprint Coffee on the Delmar Loop has occasional public cuppings, or tastings. Louis, and the coff ee fanned out to the rest of the country from here. When Ronnoco began roasting coff ee more than 100 years ago, steamboats regularly delivered South American coff ee beans to St. He moved to Missouri from Virginia to work for Ronnoco a few years ago. Dan is Ronnoco Handcrafted Coff ee’s specialty coff ee consultant and one of Missouri’s few licensed Q graders, a certification he earned through rigorous testing with the Coff ee Quality Institute. Louis is the original coff ee town of America,” Dan Pabst says. Indie co ffee shops, boutique roasters, national brands, and regional roasters are pleasing customers all over the state. Missourians love their coff ee now as much as they did hundreds of years ago when the French first brought coff ee to the shores of the Mississippi River. In about a square mile, there are four coffee roasters, and when Ronnoco, Thomas, Kaldi, and Northwest all begin turning Coffea Arabica beans over high heat at the same time, they blanket the neighborhood with the scents of toasted bread, a wood fire, and a jungle after a light rain: the smell of roasting coffee. Louis, the air on the east side of Forest Park fills with a strong, distinct aroma.

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